商务信函写作手册（麦格罗?希尔系列）BUSINESSLETTERS
内容摘要 · · · · · ·
THE CLASSIC BESTSELLING GUIDERevised, expanded, and updated to meet the demands of doing business in the Digital Age with sample letters, e mail, and voice messages.
The McGraw-Hill Handbook of Business Letters includes everything you need to know to write clear, concise, effective letters for any business situation. Whether you're creating an in-house memo for your fellow co-workers or specialized correspondence for customers and clients, this all-in-one guide will show you the proper style, format, and type to use in all your professional communications. With this comprehensive resource, you can easily access hundreds of sample letters for a wide range of business applications. You can find exactly the right words for the right job and strike a perfect balance between formal and casual styles. Best of all, you can communicate with confidence--and go "write" to the top--in business and in life.
LEARN HOW TO WRITE, DEVELOP, AND IMPROVE:
* Formal business letters * Customer communications * Company-wide memos * Professional cover letters * Inquiry and request letters * Perfectly formatted faxes * Credit and collection letters * Confirmations and follow-ups * Announcements and congratulations * Service letters or complaints * Effective e-mail
图书目录 · · · · · ·
IntroductionPart I THE BUSINESS WRITER'S CRAFT
Effective Business Letters Make a Difference
What Is Good Business Writing?
Promote Goodwill in Your Communications
The Audiences for Goodwill Letters
Use Concise Language
Say It Once
Sentence Length
Paragraph Length
Letter Length
Keep Language Simple
Overused Words
Trendy Words
Personalize Your Letters
Form Letters
Using Personal Pronouns
Emphasize the Positive
Stress What You Can Do
Avoid Negative Words and Phrases
Respond Promptly,
But Not Necessarily Too Promptly
Part 2 CHOOSE THE BEST FORMAT
Letters
Letter Style
Paper
Margins, Spacing, and Placement
Salutation
Attention or Subject Line
Complimentary Close,
Write Effective E-mails
Memos
Faxes
Fax Cover Sheet
Take Advantage of Faxes
Voice Mail
Make Your Voice Mail Heard
Part 3 LETTERS AND RESPONSES
Ask About Prices and Discounts
Response to a Request for Pricing Information
Ask About Training Materials
Response to an Inquiry About Training Materials
Ask for Appointment to See Networking Operation
Invite Consumer to Software Demonstration
Ask for Detailed Information on a Service
Supply Detailed Information on a Service
Ask for Information About Dealers
Response to Request from a Potential Dealer
Complaint About Facility and Services
Response to Complaint About Facility and Services
Invitation to Tour Facility
Response to Invitation to Tour Facility
Invite a Panel Participant
Panel Participant's Polite Turn-Down
Invite a Professional Speaker
Speaker's Response to Invitation
Confirming Speaker Contract
Poor Performance on Service Contract
Response to Complaint About Poor Service
Part 4 CREDIT AND COLLECTION LETTERS
Part 5 MORE SAMPLE LETTERS
INDEX