意外的利润（冰淇淋王国Ben & Jerry创始人著）Ben & Jerry's Double-dip

内容摘要 · · · · · ·

Joel Makower author of Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World Ben and Jerry have dished up a healthy scoop of wisdom about the power of business to make change -- and make money. Double-Dip clearly and passionately shows that values-driven business is a powerful idea and not merely a flavor of the month.
　　Business Times A very different kind of business book, Ben & Jerry's Double-Dip shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line.
　　Tom Chappell President and co-founder of Tom's of Maine Ben & Jerry have achieved what we all wish were possible in business -- one set of values, for home and at work. Hurray for them!

图书目录 · · · · · ·

Introduction: Being Here Now
1　What Do You Mean, Values-Led Business?
2　Looking for Goods in All the Right Places: Values-Le Sourcing and New-Product Development
3 Turning Values into Value: Values-Led Finance
4 Franchises and Partnershops: Values-Led Retailing
5 Marketing for Real
6 People Power: Values-Led Human Resources
7 Mixing Business and Politics: Taking Stands onSocial Issues
8 International Growth
9 The Future of Values-Led Business
Appendix A: The Social Performance Report
Appendix B: Resource Guide
Index

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